The previous profile page lacked structure and clarity, making it difficult to showcase an artist, collector, or curator’s activity in a meaningful way. It needed a redesign using the modular card system to create a more organized, scalable, and visually cohesive experience that effectively highlighted user activity and interactions.

Design and build a new profile page pattern using the modular card system, creating a clear, repeatable structure for how artist, collector, and curator activity is organized and presented.

The redesigned Profile Page introduced a structured layout with an Artwork Hero card at the top, followed by modular sections that organized user activity across five shared entities: artists, artworks, series, exhibitions, and editorials. Each profile type—artist, collector, and curator—featured the same structured sections but displayed relevant content based on their activity. The modular card system ensured consistency, scalability, and a cohesive browsing experience.

The modular design improved the organization and presentation of user activity, making profiles more informative and visually cohesive. By leveraging the card system, the new layout provided a seamless and engaging experience, allowing users to explore an artist, collector, or curator’s impact at a glance.